In partnership with Born Social, our campaign for Guinness Smooth is infused with playful kinetic energy and reimagines the brand’s new design for a more youthful audience. Drawing inspiration from underground culture, our film captures bold, expressive movements that encapsulate the brand’s attitude.
Credits:
Found Studio
Client: Guinness
Agency: Born Social
Executive Creative Director: Clayton Welham
Creative Director: Chris Angelkov
Design Lead: Kieran Gee-Finch
Designers: Georgi Chalakov, Vincenzo Memeo
Producer: Amy Madden
Audio: Molecular Sound